Perspectives Business

The Big Wedding Business

  • Summary / Author
    TheNewAfrica

In Nigeria – like in many other African countries – weddings are extravagant, expensive celebrations. This tradition is offering good business opportunities for entrepreneurs. Read what you need for a Nigerian wedding –  from 12-tier-cakes to luxury toilets.

Nigeria. Weddings are always a big celebration. But in Nigeria, the parties of love are taking enormous dimensions. The country’s extravagant celebration culture often sees up to 1,000 people or even more coming together to toast the happy couple at a lavish party whose every detail has been meticulously planned months in advance. A good choice for entrepreneurs, who are focussing only on the wedding business. Read what is thought to be needed when planning a wedding Nigerian style!

Hire a wedding planer!

For those who want to ensure that their big day passes without a glitch, hiring a wedding planner is an increasingly popular option, carving a space for a relatively new profession in Nigeria. Elizabeth Badejo’s business, the Africa Dream Wedding Company, trains budding wedding planners through a six-week course costing around $500. Badejo:

“Having a lavish wedding is a matter of prestige in Nigeria. Those who really want to impress look for venues for 1,000 people, and decorations that will blow their guest’s minds.”

Make your wedding public!

When several months of meticulous planning culminates in the perfect wedding, many couples want to publicly show off their nuptials in one of Nigeria’s many wedding-focused magazines. Hiring a page in WED Magazine, one of Nigeria’s most popular bridal publications, costs $1,000, and the minimum a couple can take is four. Akin Eso, the magazine’s publisher:

“It’s part of our culture. People want others to see how beautiful their wedding has been — it’s a sign of pride.”

Buy an enormous cake!

No wedding is complete without a multi-tiered cake, and in Nigeria the size and elaborate details of the sweet treat have a particularly competitive aspect. Lolade Ogunjimi is the owner of the Dainty Affairs bakery, which supplies fairy-tale cakes to some of the most high profile weddings in the country.  She says:

“Wedding cakes are a huge part of our business. A Nigerian bride is really aware of what’s happening around her, so she always wants a bigger cake. That’s why I call it the bread and butter of the bakery.”

Ogunjimi is currently working on her most extravagant commission yet – a 12-tier creation which will sit on a custom-made table, all for a lavish, Cinderella-themed wedding.

Get a VIP Toilet!

When Isaac Durojaiye worked as a security expert, he was asked to procure mobile toilets for a lavish wedding organised by his boss. This gave him the idea to develop it into a business, DMT Toilets, which is today run by CEO Caje Oleforo. The exterior of the toilet units is often decorated with pictures of the happy couple. For those who want something extra special, the company offers a range of VIP toilets equipped with red carpets, flat screen TVs, air-conditioning, mp3 players and plush interiors, costing between $900 and $2,700.

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